Meet Shari Chase


in Incline Village, Calif., Monday, January 21, 2013. 

Jason Henry for The Wall Street Journal
ONCEYEAR Shari Chase

Founder and CEO of Chase International Real Estate, Shari Chase leads eight offices in Lake Tahoe, Reno, Roseville and one in London, England. Over the past 35 years, Chase’s company has earned a reputation as one of the nation’s leaders in luxury real estate with a network of real estate professionals and loyal buyers, making Chase a master in her field.

Some of her accolades include the complicated sale of the Thunderbird Lodge for $50,000,000 in 1998, a worldwide record for many years, and today she represents Crystal Pines at Lake Tahoe, offered at $43,500,000. Recently she was named to the “Billionaires Club” of Who’s Who in Luxury Real Estate, an honor only three other people have achieved.

Early on she led her company to the forefront with niche marketing focusing on the luxury estates at Lake Tahoe. Her vision and reputation as a trendsetter have influenced the way luxury properties are marketed globally today. 

Exclusive affiliations and luxury networks were critical to the development of the company’s brand and reputation.

Chase also likes an element of risk - in 1998 she opened a London office representing buyers for European properties and promoting American properties to an international clientele. She was the first company to embrace video with Brad Inman’s guidance, and she was the first real estate brokerage to launch a social network embracing Web 2.0.

Chase instills this “first-to-do” attitude throughout her entire company from technology to training to recruiting and marketing.

Chase continues to incorporate new ideas into all facets of her business, whether it’s taking advantage of high tech solutions or the latest in social media networking and communication. Her company is highly energized, even in today’s environment, tapping into a vibration and awareness that attracts good things into the lives of her entire company. It’s called Heart-Centered Real Estate. “Embracing messages of abundance, awareness and positive energy is a vital ingredient for success,” says Chase.

Chase’s leadership has attracted forward-thinking professionals and a clientele second to none. Her 350 sales associates and skilled leadership team are strongly committed to providing legendary client services with an unparalleled standard of integrity and expertise. The Chase way is contagious for all who work and thrive at Chase International.

In naming the 35 most influential people in luxury real estate, Unique Homes stated, “No list would be complete without this Tahoe broker, who always has been a bit ahead of the rest. In the mid-1990s, when a $10 million or $12 million residence was considered the ultra high end, Shari Chase had landmark sales of $30 million and $50 million – a record that would stand for nearly ten years. Known for high-profile properties and clients, her firm continues as one of the industry’s pace setters. What others talk about, Chase does.”

Shari Chase Plaque Proof

One company. One heart. One philosophy.

$2.5 billion in annual sales